we came across this concept last year when Land Rover introduced it as part of the Myland social media campaign last year. we find light calligraphy very beautiful and brands have many opportunities to leverage their products using light calligraphy .
Land rover did a great job in terms of promoting Karim Jabbari ( the Artist ) and Dubai ( the scenery background). We hope to see a brand that takes advantage of this art and make a movement out of it . we can already think of many brands and many ideas that brands can utilize !
Below are some images that we found of another light calligraphy artist Julien Breton that are beautiful as well. #socialjam
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