A huge flying KFC bucket ? We loved the idea but we did not like is how the idea was implemented in reality and socially. We loved the idea when we saw the pictures only but we kinda disliked the video published on youtube! we don't think that the stunt had a organic feel to it and and no strong message to support the idea.
Unfortunately the stunt did not make us go buy a KFC bucket or even order food by delivery.... unlike Ahlams KFC's stunt on Arab idol made us buy a spicy chicken meal ( that being said we have only eaten KFC about 5 times in our lives ).
Communication analysis :
“Tweet now using #KFCFlyingBucket and get the chance to win an amazing helicopter ride over #Dubai! Don't miss your chance!" --> only competition seekers will do that“the taste that comes to you anywhere”--> They never delivered to kite beach before ? Dont they have a location on Jumeriah beach road that is close to the beach ?
The Good :
From what we see people love it ...They loved the free food and the surprise at the beach. As we said the idea is great and can create a Dubai buzz but if the communication tactics were executed differently it would have been international , organically viral , and make us buy our sixth meal :p
One more thing we can no longer find the video on youtube we don't know why ? ...but we have shared below the picture that went Dubai viral and the video of Ahlam's KFC moments on Arab idol.
#social jam
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| image from the beach |
KFC's chicken is extremely delicious, don't you agree with me? I think everyone wonders what exactly are the 11 herbs and spices in KFC’s original recipe? I'm so curious about it! Have you already heard about Mykfcexperience survey? I advise you to read this article http://www.agsinger.com/mykfcexperience-survey/ in order to find out some useful information about Mykfcexperience survey. The implementation of this survey shows the willingness of the company in listening and taking account of its consumers’ points of view, isn't it great?
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