Lays 75th Birthday

We love to see how brands celebrate their birthdays on social media  ! 

Its a area were brands can get very creative and get fans talking about the online celebration / party. 

but it can also become the most lame thing a brand does :P which we hate !!!! 

We believe when brands celebrate birthdays they should think inside the box maybe ? Getting Closer to your invitees ( fans ) ...we wont talk much  about it so we don't limit your thinking. 

According to Media Poondi :

Lays has created a campaign celebrating its 75th anniversary by sharing favorite summer moments for the 75 days of summer!

The brand is encouraging fans to share their favorite moments as well via the hash tag #Lays75 and giving them a chance to win $75 to make your summer perfect.

Lays has also created 75 summer posts ( see below ) to be shared daily for 75 days. 

What we think ? 

-The idea is not bad but we find it very lame in terms of something we have seen or something we can think of and not implement from how lame it is :P 

-The posts that lays share every day are over branded with Lays logo all over the image . 

- They used chips wrappers to create the items in the post ...again how will this benefit us or anyone. 

-  Oreo had a similar idea but when they did the 100 days of oreo or whatever it was called they related the posts to real time conversation :P that's why people related to it !! 

We found the images below on lays Facebook page ...Have a look and see for yourself how lame this is . 

#socialjam

"Chef" Movie - The Food film Photography

We must say
that this movie is brilliant
must watch indeed

The Food in the movie is beautifully filmed ....makes us want to go to the kitchen and wip up something immediately...
#socialjam

Kayla Itsines

| success story | @kayla_itsines is an Australian instagram fitness sensation that inspires women into body transformations and healthy lifestyle. Kayla has 2M loyal followers. 

[ Recipe of success ] •accessible product ( healthy bikini guide E book) • the main goal of the brand is women's health and transformation not making money • support E book by publishing inspirational transformations of clients results and nutrition tip. 

#socialjam

1600 Pandas

| 1600 pandas | is an activation that consists of#1600pandas (number of pandas left of earth) that tour around the world. Follow the story @1600pandas

#socialjam

In Hong kong 

Dominique Ansel

When we think of  creation , invention , and innovation only one chef comes to our mind ! Chef Dominique Ansel ! He is a legend ! 

He is a French pastry chef that worked for Fuchon a well renowned french pastry boutique ...Then he moved to america where people are more fun and willing to try new things. In other words his french pastry blah blah blah wont do well ....then he innovated , created , and invented based on his expertise and his market . 

He is very smart he observers the market then he adds his touch of creativity and perfection of making his products. The technique that he uses to follow up with his invention , creation and invention is perfection. 

we can talk about this guy all day all night ....he is brilliant ! He is inspirational he makes is think in a different way. He makes us understand and satisfy the market but the end of the day make sure we are satisfied with our product with innovation , creation and invention . 

To know more about his creations visit  http://dominiqueansel.com/ .

His Creations : 

Cookie Shot

Cronut 

Frozen smore

waffle avogato

DKA

Magic Soufflé 

Lobster tail 

Shark Tank - A must watch show

if you want to be an entrepreneur we highly recommend watching this show  you will learn from others mistakes  you will learn from the sharks advise you will start thinking in a new way 

We love shark tank ! its very entertaining, educational and inspirational. 

you can find all the episodes of the latest season ( season 6 ) on itunes . 

we will soon share our favorite products and important things we learnt.

#socialjam

Hidrate - New Product

Everyone always says drink 8 Cups of water a day ... we do but
How do we track it ? by observing the color of our pee 

We came across a product that : Useful ,Trendy and Technological 

its the Hidrate smart water bottle that connects to an app on your phone that  :
- Tracks your hydration
- Reminds you to drink water 

Bottle Features : 24 Fluid Ounces , BPA FREE, Tritan Plastic , Android & iPhone compatible app, Dishwasher safe,Fits in cup holders,and Battery Life = Over a YEAR (no charging needed) . It comes in many colors.

What we think ? 

Considering the cost of $37 for one bottle its very expensive and not worth the price. Its not  bad product but i would but it at a lower price around 15 to 20 dollars. Another thing they can improve is the marketing campaign it is very plain they should focus more on segments and maybe endorsements. we can think of many ways to make this product a hit ...hidrate team if you reading this please email us on socailjamjam@gmail.com we need to talk. 

#socialjam

TAIM AlFALASI - Personality Review

Hello All ,

we have decided to review social influencers and bloggers...So if your a brand and your planning to work with any of them we will share what we think of them . 

No better way to start this segment by the one and only Taim Alfalasi. 

She is Emarati 

She has many Saudi Fans

She has many GCC fans as well  

She has a younger and older brother , they dont mind appearing on social media 

She is Family oriented 

She loves life 

She is positive 

She is bold 

She takes risks 

She loves to travel 

She is a youtube blogger 

She is an instagramer 

She hosts and attends events 

She loves coke 

She loves shrimps 

She can speak Emarati 

She produces curated content 

She likes to try new placed to eat 

She likes to recommend the stuff she likes 

She is loved by all ages 

She is well brought up

To know more about her check out her  instagram account or her  youtube channel .

#socialjam

We Love Collabs !! #socialjam

We swear by collaborations !!!

Every brand should collaborate not even should must collaborate !!!...It rejuvenates your brand and freshens it up .

By collaborating you allow your self to position your brand in the same circle of the brand your collaborating with...but you need to be creative to make it interesting and worth attending or purchasing.

Collaborations come in many forms :
Fashion X Fashion
Food X Fashion
Food X Food
Event X Art
Art X Fashion
Fashion X City
City X Food
Technology X Fashion
Technology X Celebrities
Celebrities X Fashion
Concepts X Art
Makeup X Fashion
Furniture X Fashion

and much much more ......Endless options and ideas. You have many possibilities just remember take the risk ....the weirder the more interesting !

Here are some collaborations inspirations :

Balmain X H&M

Paul Smith X Evian 

Barbie X Moschino 

Kanye X Addidas

Chanel X Dubai 

Beats by Dr dre X MCM

Mac X Maleficent 

Samsung X Swarovski 

Emilio X Ladure

Milka - The Mother of Collaborations

This Brand is just smart !!

They are very innovative in terms of keeping their brand alive and on trend with out the hassle of thinking of new flavors , doing research , testing , and all the other product development procedures to be trendy...but instead they do what we like best which is go with the flow ,collaborate with other brands and create new flavors .


we know the brand from traveling to Europe , the collaborations they do with brands we knew , the Alpine milk chocolate that tastes good with anything and their own tasty flavors ... its not only a flavored chocolate bar its a concept !

we have tried many of their collaborations and we love all of them yes all of them

Below we have put most of the collaborations they have done :

#Find Salt

we love this ! why ?

Salt is not a food truck that serves sliders on the beach its a very unique social media movement that is very popular between the residents and visitors of Dubai and UAE.

When we think of the Find Salt movement  these are the keywords that come to our mind :
Creativity
Social media
Innovation
 Dubai
 Smart
 Trendy
Conversation
Exclusive
Chilled
Voice
Scavenger hunt
Long wait
Real time updates
Taste
Photogenic
Alive
Life style
Hip
Curated content
For more info about this brilliant movement check out their Instagram account : https://instagram.com/findsalt/

#socialjam

Coca-Cola Hello Happiness

Loool Coke ....

why do they need to pay to talk on the phone ?
They pay by the lid of the coca cola bottle ??? cant you just give the call for free ? is that CSI ?
 Thats just not right .....

The NET SET

Shopping revolution  ?

Etisalat New TVC

Hello Etisalat ,

We love your TVC ....very entertaining but again we go back with the challenge that is not really a challenge...

Here are things that we still dont get :
- If we wanted to challenge you ....how do we challenge you ?
- since the the only competition in the uae is du .....why dont you mention them ?

we think you should make the challenge more interesting ( like the TVC ) by challenging us to find a mobile tariff in the GCC that etisalat cant match or beat.

Below you can find the TVC ....we love it !
#socialjam

Free Consultations :)

 we have great experience in social media marketing

we believe that we understand most of the markets

we worked with great brands and people

we love to analyze campaigns

we always have great advice to offer based on our experience

Thats why if you need help, you want us to review your brand , give our honest opinion, recommendations or anything related to your campaign.....let us know email us on : socialjamjam@gmail.com ( The consultation is Free until further notice )

#socialjam

Rainbow Milk Celebrating 60 years !

OMG !!!
Another flying something....please brands stop flying objects over the city :P the last time we saw something fly over the city of dubai was an aston martin that landed on the Burj Alrab helipad :P please stop and lets get more creative please :) ( UFO style much )


Now lets start with Rainbow's flying object ADV!

What we think ! :

we love ! Thats a great way to start the story of this video 

we love ....we cant wait to know more 

Thats true ...now we are very emotional and we are thinking of the movements we had growing up with rainbow. Lots of great memories wether its at home , with grandma , at work , with friends ......... 

why why why !!! after all the emotions we had and remembered...that how you end the story by sending a huge Karak tank  using a helicopter !! thats just not right ...we grew up with rainbow and we have so many emotions attached to it ! Trust us thats not a new route its just thinking inside the box !!!! 

And what we cant believe people are running to it :P hahahaha thats just funny
and one thing we hate " T shirt branded Promoters with a cap " they remove the raw feel of the activation.

Anyways ,  we think that rainbow milk has the best chance of becoming the best in terms of social marketing internationally. But you just need to think more maybe and not follow other you need to lead .  Your brand is very strong and is consumed by most of us daily. 

#socialjam 

Watch the video now and let us know what you think :)

KFC Flying Bucket

A huge flying KFC bucket ? We loved the idea but we did not like is how the idea was implemented in reality and socially. We loved the idea when we saw the pictures only but we kinda disliked the video published on youtube! we don't think that the stunt had a organic feel to it and and  no strong message to support the idea.

Unfortunately the stunt did not make us go buy a KFC bucket or even order food by delivery....  unlike Ahlams KFC's stunt on Arab idol made us buy a spicy chicken meal ( that being said we have only eaten KFC about 5 times in our lives ). 

Communication analysis : 

“Tweet now using #KFCFlyingBucket and get the chance to win an amazing helicopter ride over #Dubai! Don't miss your chance!" --> only competition seekers will do that

 “the taste that comes to you anywhere”--> They never delivered to kite beach before ? Dont they have a location on Jumeriah beach road that is close to the beach ?

The Good : 
From what we see people love it ...They loved the free food and the surprise at the beach. As we said the idea is great and can create a Dubai buzz but if the communication tactics were executed differently it would have been international , organically viral , and make us buy our sixth meal :p

One more thing we can no longer find the video on youtube we don't know why ? ...but we have shared below the picture that went Dubai viral and the video of Ahlam's KFC moments on Arab idol. 


#social jam

image from the beach

The Dinner Club 57

We love !

we have been fans of this movement from the start ...its a very inspiring and exciting journey.

The founders of the concept are very smart in terms s of incorporating social media into their product .

The girls concept of the movement was very smart and exclusive that allowed only a certain number of people to experience it .

 The components they used for the dinner club movement :

Phase one: The Dinner Club 57 hosted dinners 
Select invitees , secret location , unexpected venue , beautiful setup, story telling , international standards, international brands, the girls worked on all the details from A to Z , followed trends , signature style , beautiful  , memorable giveaways ,behind the scenes content and beautiful curated content.

These components helped hyped and groom the reputation of the Restaurant that opened in the capital Abudhabi.


Phase two: No.57 Boutique Cafe

We have not been to the restaurant yet but we are going to go very soon inshallah.. but if you have a review please send us your review on socialjamjam@gmail.com so we can share it . :)


Below we are sharing the  latest project they worked on with the renowned brand Piaget in a collaboration with Savoir Flair...The Images below share a story rather than what mosts marketeers call " Live Feed " !!!

Check out their instgram account to view more  on  Dinner Club 57 instagram...last but not least we would like to thank them for inspiring us.

#socialjam