Ramadan 2015 - Vimto is trying !

One of the most commercialized symbolic icons of Ramadan is of course the vimto bottle : )  

This year vimto decided to follow the trend and go into the personalized route. We think it was a great offline activation to support the online , ATL , and retailers campaigns. The campaign vimto ran this year was under the hashtag #vimtocometogether. The customized bottle was a great idea but many brands have done it so its nothing new in the market and hard to gift due to the large size…we don’t hate it but we did not get impressed and wished they have looked into following another  popular trend  that will make this bottle a huge success. #socialjam

Ramdan Kareem

Since its Ramdan there is so much content and campaigns we will be covering most of them here :P

Food Trend Alert : Lotus

Food Trend Alert ! 

Social media is the perfect platform for creating food stars such as Oreo ,  Nutella , and ovomalitne for example and much more .... well today we will talk about our recent fav that we have always loved but we love it even more now because of the different options  :)

Well its the one and only "Lotus Biscoff " !

Below are our most favorite brand collaborations !!

#socialjam 

Lays 75th Birthday

We love to see how brands celebrate their birthdays on social media  ! 

Its a area were brands can get very creative and get fans talking about the online celebration / party. 

but it can also become the most lame thing a brand does :P which we hate !!!! 

We believe when brands celebrate birthdays they should think inside the box maybe ? Getting Closer to your invitees ( fans ) ...we wont talk much  about it so we don't limit your thinking. 

According to Media Poondi :

Lays has created a campaign celebrating its 75th anniversary by sharing favorite summer moments for the 75 days of summer!

The brand is encouraging fans to share their favorite moments as well via the hash tag #Lays75 and giving them a chance to win $75 to make your summer perfect.

Lays has also created 75 summer posts ( see below ) to be shared daily for 75 days. 

What we think ? 

-The idea is not bad but we find it very lame in terms of something we have seen or something we can think of and not implement from how lame it is :P 

-The posts that lays share every day are over branded with Lays logo all over the image . 

- They used chips wrappers to create the items in the post ...again how will this benefit us or anyone. 

-  Oreo had a similar idea but when they did the 100 days of oreo or whatever it was called they related the posts to real time conversation :P that's why people related to it !! 

We found the images below on lays Facebook page ...Have a look and see for yourself how lame this is . 

#socialjam

"Chef" Movie - The Food film Photography

We must say
that this movie is brilliant
must watch indeed

The Food in the movie is beautifully filmed ....makes us want to go to the kitchen and wip up something immediately...
#socialjam

Kayla Itsines

| success story | @kayla_itsines is an Australian instagram fitness sensation that inspires women into body transformations and healthy lifestyle. Kayla has 2M loyal followers. 

[ Recipe of success ] •accessible product ( healthy bikini guide E book) • the main goal of the brand is women's health and transformation not making money • support E book by publishing inspirational transformations of clients results and nutrition tip. 

#socialjam

1600 Pandas

| 1600 pandas | is an activation that consists of#1600pandas (number of pandas left of earth) that tour around the world. Follow the story @1600pandas

#socialjam

In Hong kong 

Dominique Ansel

When we think of  creation , invention , and innovation only one chef comes to our mind ! Chef Dominique Ansel ! He is a legend ! 

He is a French pastry chef that worked for Fuchon a well renowned french pastry boutique ...Then he moved to america where people are more fun and willing to try new things. In other words his french pastry blah blah blah wont do well ....then he innovated , created , and invented based on his expertise and his market . 

He is very smart he observers the market then he adds his touch of creativity and perfection of making his products. The technique that he uses to follow up with his invention , creation and invention is perfection. 

we can talk about this guy all day all night ....he is brilliant ! He is inspirational he makes is think in a different way. He makes us understand and satisfy the market but the end of the day make sure we are satisfied with our product with innovation , creation and invention . 

To know more about his creations visit  http://dominiqueansel.com/ .

His Creations : 

Cookie Shot

Cronut 

Frozen smore

waffle avogato

DKA

Magic Soufflé 

Lobster tail 

Shark Tank - A must watch show

if you want to be an entrepreneur we highly recommend watching this show  you will learn from others mistakes  you will learn from the sharks advise you will start thinking in a new way 

We love shark tank ! its very entertaining, educational and inspirational. 

you can find all the episodes of the latest season ( season 6 ) on itunes . 

we will soon share our favorite products and important things we learnt.

#socialjam

Hidrate - New Product

Everyone always says drink 8 Cups of water a day ... we do but
How do we track it ? by observing the color of our pee 

We came across a product that : Useful ,Trendy and Technological 

its the Hidrate smart water bottle that connects to an app on your phone that  :
- Tracks your hydration
- Reminds you to drink water 

Bottle Features : 24 Fluid Ounces , BPA FREE, Tritan Plastic , Android & iPhone compatible app, Dishwasher safe,Fits in cup holders,and Battery Life = Over a YEAR (no charging needed) . It comes in many colors.

What we think ? 

Considering the cost of $37 for one bottle its very expensive and not worth the price. Its not  bad product but i would but it at a lower price around 15 to 20 dollars. Another thing they can improve is the marketing campaign it is very plain they should focus more on segments and maybe endorsements. we can think of many ways to make this product a hit ...hidrate team if you reading this please email us on socailjamjam@gmail.com we need to talk. 

#socialjam

TAIM AlFALASI - Personality Review

Hello All ,

we have decided to review social influencers and bloggers...So if your a brand and your planning to work with any of them we will share what we think of them . 

No better way to start this segment by the one and only Taim Alfalasi. 

She is Emarati 

She has many Saudi Fans

She has many GCC fans as well  

She has a younger and older brother , they dont mind appearing on social media 

She is Family oriented 

She loves life 

She is positive 

She is bold 

She takes risks 

She loves to travel 

She is a youtube blogger 

She is an instagramer 

She hosts and attends events 

She loves coke 

She loves shrimps 

She can speak Emarati 

She produces curated content 

She likes to try new placed to eat 

She likes to recommend the stuff she likes 

She is loved by all ages 

She is well brought up

To know more about her check out her  instagram account or her  youtube channel .

#socialjam

We Love Collabs !! #socialjam

We swear by collaborations !!!

Every brand should collaborate not even should must collaborate !!!...It rejuvenates your brand and freshens it up .

By collaborating you allow your self to position your brand in the same circle of the brand your collaborating with...but you need to be creative to make it interesting and worth attending or purchasing.

Collaborations come in many forms :
Fashion X Fashion
Food X Fashion
Food X Food
Event X Art
Art X Fashion
Fashion X City
City X Food
Technology X Fashion
Technology X Celebrities
Celebrities X Fashion
Concepts X Art
Makeup X Fashion
Furniture X Fashion

and much much more ......Endless options and ideas. You have many possibilities just remember take the risk ....the weirder the more interesting !

Here are some collaborations inspirations :

Balmain X H&M

Paul Smith X Evian 

Barbie X Moschino 

Kanye X Addidas

Chanel X Dubai 

Beats by Dr dre X MCM

Mac X Maleficent 

Samsung X Swarovski 

Emilio X Ladure

Milka - The Mother of Collaborations

This Brand is just smart !!

They are very innovative in terms of keeping their brand alive and on trend with out the hassle of thinking of new flavors , doing research , testing , and all the other product development procedures to be trendy...but instead they do what we like best which is go with the flow ,collaborate with other brands and create new flavors .


we know the brand from traveling to Europe , the collaborations they do with brands we knew , the Alpine milk chocolate that tastes good with anything and their own tasty flavors ... its not only a flavored chocolate bar its a concept !

we have tried many of their collaborations and we love all of them yes all of them

Below we have put most of the collaborations they have done :

#Find Salt

we love this ! why ?

Salt is not a food truck that serves sliders on the beach its a very unique social media movement that is very popular between the residents and visitors of Dubai and UAE.

When we think of the Find Salt movement  these are the keywords that come to our mind :
Creativity
Social media
Innovation
 Dubai
 Smart
 Trendy
Conversation
Exclusive
Chilled
Voice
Scavenger hunt
Long wait
Real time updates
Taste
Photogenic
Alive
Life style
Hip
Curated content
For more info about this brilliant movement check out their Instagram account : https://instagram.com/findsalt/

#socialjam