One of the most commercialized symbolic icons of Ramadan is of course the vimto bottle : )
This year vimto decided to follow the trend and go into the personalized route. We think it was a great offline activation to support the online , ATL , and retailers campaigns. The campaign vimto ran this year was under the hashtag #vimtocometogether. The customized bottle was a great idea but many brands have done it so its nothing new in the market and hard to gift due to the large size…we don’t hate it but we did not get impressed and wished they have looked into following another popular trend that will make this bottle a huge success. #socialjam
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